The following is a collection of high fashion brands and their equestrian-centric advertising campaigns. With themes of elegance and freedom in these eye-catching shots, luxury fashion brands have found success in pairing their clothing with horses for decades.
Hermès
Model: Othilia Simon
Photographer: Hans Silvester
“Othilia Simon is the face of the Hermès Fall/Winter 2014 Campaign,” noted myfacehunter.com. “The French model is lensed in a picturesque backdrop with beautiful horses, dressed in the latest long coats paired with leather accessories from Hermès, including reptile skin bags. leather bags, and boots.”
Louis Vuitton
Model/French actress: Lea Seydoux
Photographer: Patrick Demarchelier
Styled by: Marie-Amelie Sauve
In Louis Vuitton’s 2016 Spirit of Travel ad campaign, positioning the beautiful French actress Lea Seydoux and solitary horse against a vibrant pink Mexican stable had a dynamic and memorable impact.
ETRO
Cedric Buchet/Courtesy of Etro Cedric Buchet/Courtesy of Etro
Models: Taylor Hill, Andrea Diaconu, Grace Elizabeth
Photographer: Cass Bird for ETRO
The campaigns of ETRO depict a family of strong nomadic characters and blended families united in the brand’s iconic paisley pattern and rooted in inspiration from the mythical horse, Pegasus.
Ralph Lauren
Models: Daymar Rosser, Shariah Harris
Photographer: Sharif Hamza
Photos courtesy of Ralph Lauren
In an exciting campaign, Ralph Lauren supports the Work to Ride foundation with a grant that will directly fund collegiate scholarships for the program’s high school athletes. Several of the alumni who are featured in the Ralph Lauren men’s Work to Ride campaign have completed college, traveled the world, and developed into world-class polo players.
Gucci
Model: Unknown
Photographer: Yorgos Lanthimos
Creative Director: Alessandro Michele
In quintessential Gucci style, a bit of horseplay emerged in the brand’s 2020 Spring Summer collection. Photographer Yorgos Lanthimos immersed a horse as the leading protagonist in the campaign as it freely roamed from one contrary setting to another.
Dior
Dior Cruise 2019 Collection
Model: Jennifer Lawrence
Photographer: Viviane Sassen
Creative Director: Maria Grazia Chiuri
As seen in the June/July 2019 issue of EQLiving, the campaign, photographed against opposing environments of desert landscapes and concrete structures, is punctuated with the majestic beauty of a sleek black stallion. Chiuri found inspiration for her collection from the escaramuza horsewomen of Mexico. Bold and empowering, the athleticism of the women who compete in the charreada, an equestrian event similar to a rodeo, convincingly balance the elements of freedom and tradition.
Dior Spring 2021 Haute Couture Collection
Models: Unknown
Photographer: Elina Kechicheva
Creative Director: Maria Grazia Chiuri
In EQLiving’s May/June 2021 issue, Dior merges dreams with reality through motifs derived from 15th-century tarot cards, the core mystical theme in Dior’s Spring 2021 Haute Couture Collection. “This collection transposes the world of tarot, which is very present in the house of Dior,” says Maria Grazia Chiuri, creative director of Dior and the collection’s designer.