Horses are prominently woven into the themes of luxury advertising campaigns as emblems of nobility, strength, and athleticism.

The following is a collection of high fashion brands and their equestrian-centric advertising campaigns. With themes of elegance and freedom in these eye-catching shots, luxury fashion brands have found success in pairing their clothing with horses for decades.


Model: Othilia Simon

Photographer: Hans Silvester

“Othilia Simon is the face of the Hermès Fall/Winter 2014 Campaign,” noted “The French model is lensed in a picturesque backdrop with beautiful horses, dressed in the latest long coats paired with leather accessories from Hermès, including reptile skin bags. leather bags, and boots.”

Louis Vuitton

Model/French actress: Lea Seydoux

Photographer: Patrick Demarchelier

Styled by: Marie-Amelie Sauve

In Louis Vuitton’s 2016 Spirit of Travel ad campaign, positioning the beautiful French actress Lea Seydoux and solitary horse against a vibrant pink Mexican stable had a dynamic and memorable impact.   


Models: Taylor Hill, Andrea Diaconu, Grace Elizabeth

Photographer: Cass Bird for ETRO

The campaigns of ETRO depict a family of strong nomadic characters and blended families united in the brand’s iconic paisley pattern and rooted in inspiration from the mythical horse, Pegasus.

Ralph Lauren

Models: Daymar Rosser, Shariah Harris

Photographer: Sharif Hamza

Photos courtesy of Ralph Lauren

In an exciting campaign, Ralph Lauren supports the Work to Ride foundation with a grant that will directly fund collegiate scholarships for the program’s high school athletes. Several of the alumni who are featured in the Ralph Lauren men’s Work to Ride campaign have completed college, traveled the world, and developed into world-class polo players.


Model: Unknown

Photographer: Yorgos Lanthimos

Creative Director: Alessandro Michele

In quintessential Gucci style, a bit of horseplay emerged in the brand’s 2020 Spring Summer collection. Photographer Yorgos Lanthimos immersed a horse as the leading protagonist in the campaign as it freely roamed from one contrary setting to another. 


Dior Cruise 2019 Collection

Model: Jennifer Lawrence

Photographer: Viviane Sassen

Creative Director: Maria Grazia Chiuri

As seen in the June/July 2019 issue of EQLiving, the campaign, photographed against opposing environments of desert landscapes and concrete structures, is punctuated with the majestic beauty of a sleek black stallion. Chiuri found inspiration for her collection from the escaramuza horsewomen of Mexico. Bold and empowering, the athleticism of the women who compete in the charreada, an equestrian event similar to a rodeo, convincingly balance the elements of freedom and tradition. 

Dior Spring 2021 Haute Couture Collection

Models: Unknown

Photographer: Elina Kechicheva

Creative Director: Maria Grazia Chiuri

In EQLiving’s May/June 2021 issue, Dior merges dreams with reality through motifs derived from 15th-century tarot cards, the core mystical theme in Dior’s Spring 2021 Haute Couture Collection. “This collection transposes the world of tarot, which is very present in the house of Dior,” says Maria Grazia Chiuri, creative director of Dior and the collection’s designer.