Maria Grazia Chiuri, Dior’s creative director, brilliantly meshed strength and femininity in her Dior Cruise 2019 collection. Actress Jennifer Lawrence, who has been the face of Dior since 2012 and featured in numerous fashion and beauty campaigns, joined forces with Dutch photographer Viviane Sassen in this visually arresting campaign.
JENNIFER LAWRENCE modeled the collection of decidedly feminine silhouettes of embroidered dresses and petticoats that were boldly paired with leather corsets and rubber ankle boots. Lawrence, a longtime horseback rider, embodies a woman of unpredictable contrasts.
The campaign, photographed against opposing environments of desert landscapes and concrete structures, is punctuated with the majestic beauty of a sleek black stallion. Once again, Chiuri found inspiration for her collection from the escaramuza horsewomen of Mexico. Both bold and empowering, the athleticism of these women who compete in the charreada, an equestrian event similar to a rodeo, convincingly balance the elements of freedom and tradition