Jill MedingerBurberry’s new campaign, focusing on their Lola bag, features Bella Hadid, Lourdes Leon, Jourdan Dunn, and Elle Richards. Modeling the accessory, they pose on props that look like real horses at first, before the camera zooms out and you see the full image. Using a combination of mechanical elements and sleek fashion, Torso Solutions created the imagery for this campaign.
“Locked in Lola’s orbit, the campaign film captures Lola from every angle, juxtaposing the functional and the spirited to capture this unique character,” reads the Burberry website. “An ensemble of renowned people – including Bella Hadid, Jourdan Dunn, Lourdes Leon and Ella Richards – personify Lola’s captivating energy.”
The Lola bag, according to Burberry, “Born in London – our creative and spiritual home for over 130 years – Lola embodies the city’s boundless energy and limitless potential, encouraging you to go beyond, break boundaries and be unapologetically unique.”